According to a recent survey, nine out of
ten REALTORS® believe that clients who make
improvements before selling a house are more likely to secure a successful sale.
Why, you may wonder, would anyone take the trouble to run a survey to discover
anything that obvious? Possibly because of a follow-up question Realty
Times came up with: 65.9% of real estate agents – virtually two out of
three – agree that a common mistake among homeowners is not making "the right"
home improvements for the local market.
Uh-oh! Remodeling in the wrong direction can
cost you twice! If it’s such a common mistake, it’s safe to say it might be best
to consult an agent before rolling up your sleeves (or opening your checkbook).
Active local agents are constantly noting what features are popular with
prospective buyers and which improvements are making a difference in today’s
market. Knowing what sells -- and why -- is fundamental information when home
improvement decisions are about to be made.
Also important is the changing nature of
an effective marketing roll out. Yesterday’s sign on the front lawn and
paragraph in the newspaper are no longer sufficient. Pocket listings, preview
open houses, and social media promotion are all elements that now can be brought
into a multi-tiered marketing plan geared to create awareness (“buzz”) around a
property’s debut.
Yet, the new market retains at least one
unchanging fundamental. To achieve the highest return when selling a house in
our area, it has
to be priced right. Real estate commentator Barbara Corcoran puts it
succinctly: “You could spend all the money in the world fixing up and
marketing your house,” she says, “but the wrong price on the right house
guarantees no sale.”
If you are thinking of selling a house in
Evansville this
winter, I’m here to help you meet that goal.
Contact me to get started on a marketing plan that sets it in motion! You can
reach me on my cell phone at 812-499-9234.
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