You are doing some serious
house-hunting.
You’ve been Googling ‘newest local listings’, but when you click on the most
popular sites, somehow the ‘newest local
listings’ are the same ones you’ve seen before. Worse, some of them turn out to
have been sold! Or the price was wrong! Or the agent isn’t even the agent
anymore!
What is going on? Doesn’t Google
(or Bing, or Yahoo!) promise to show you sites with the newest
listings in Evansville? How can the most popular sites (at the top of their
results page: Zillow, Realty.com, Trulia) be showing ‘newest listings’ that were
sold last month? Or contact numbers that take you to an answering machine that
never calls back?
The answer is not mysterious, but
it can take a while to catch on. The top of the search engine results pages show
the biggest national real estate sites because they target the national audience
(and pay huge amounts to the search engines!). Hundreds of thousands of
house-hunters click on them all the time because everyone in the country sees
them first.
The disappointment comes because of the
near impossibility of their keeping current in every locality in the U.S. They
can’t keep up with the avalanche of changes: changes in the asking price;
changes in the listing agent; changes in availability. That becomes obvious when
your contacts return a ‘home under contract,’ or ‘property
sold,’ or – infuriatingly -- silence.
The good news is that the solution is just
a couple of lines lower on those Bing or Google search results. Serious buyers
do figure it out eventually, and look down the search engine listings to find a
web address that looks more like it connects with a local real estate brokerage.
That leads to listings overseen by local
businesspeople who deal every day with the homes their pages show. When they
change, local agents know it first.
Even better for you, you’re already here – a click away
from what you are looking for – and just one click more from my invitation to
visit the newest listings in Evansville! You can
search all area listings here: http://thetrentiniteam.com/property_search
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